Hello, my friends and welcome back to Not Another Mindset Show. I’m your host, Dr. Casey Jo. My goal with this podcast is to take the science of mindset and behavior change and distill it down into actionable takeaways for you. Together, we’re going to unpack research around motivation, self sabotage, willpower, and so much more.

And we’re going to take all of that and translate it into strategies you can immediately apply to your health, fitness. Relationships, business, marketing, clients, all of the things. But just to be clear, it’s not all serious and sciency around here. We’re going to have a ton of fun too, and I’m so excited to share all of this with you.

All right, let’s go ahead and get into the episode.  Welcome back to Not Another Mindset Show. I am so excited, so excited because today, today is the day. Today is the day that we open up enrollment for the Spring 2025 cohort of the Health Mindset Coaching Certification.  And it ain’t just any normal enrollment time.

This is our 10th, our 10th enrollment.  I literally cannot believe  that we’re even here. 10, 10, 10 enrollments, we’re sitting at over 700 coaches that have been certified through this program. That means 700 coaches that are better equipped to help their clients bust through mindset barriers, end self sabotage, stop all or nothing thinking, and everything in between.

And I’m going to do my best to not get emotional because we know that I tend to do this when I think about HMCC and the students and all of the people that are being helped, all the people that. deserve to be helped so much better, but coaches have just never been equipped with the tools and the strategies necessary to help those people better.

And, How many coaches exist out there that are so frustrated that sit down to do client check ins and are dreading half of them? Not because they don’t like the people, they don’t like their job, they don’t like to help people.  They don’t enjoy health and fitness, but because they feel like their hands are tied.

They feel like these clients that are self sabotaging, that are getting in their own way, that they don’t have the ability to help them. And especially in a helping profession, like health and fitness coaching, the worst feeling ever is That you can’t actually help, or that you have tons of education and experience and you don’t ever actually get to use it because your clients can’t even stick to the plan.

So there’s just. There’s so much frustration out there, both on the client side and the coach side, and I know HMCC does so much to help all of that. And,  here we are again.  And we are here for the tenth round, which is, again, just crazy to me. So, because it is the tenth round, we are doing things big. for it.

We have been doing things big for it. We have restructured a lot inside the program portal to make it even more digestible and easy to get through all of the scientific concepts and feel really confident in your ability to take the science and apply it to coaching strategies, which is literally the point of the entire program and also is literally why I didn’t stay in academia and become a professor and continue to do research, because I felt like I was doing research.

For nobody.  I was publishing papers, researching mindset, and trying to figure out how to help people  change their health behaviors. But then the people who are actually doing the work, aka the coaches out there,  actually getting that information. So, I took it upon myself to translate the science into application for health and fitness coaches around the world.

And that’s what we’re doing inside. HMCC. And with, with the new structure and updates to the program, number one, it is rare, it is very rare that people don’t successfully make their way through the program. We have something ridiculous, like a 93 to 95 percent success rate, which If you’re thinking like, oh my god, what if I’m in that 5 percent that doesn’t make it through,  listen here.

Most online programs,  they have a success rate of like 30%.  So, the fact that we’re sitting at 93 to 95 is something that is It’s so, so, so, something I’m so proud of. And that’s because of the way that we structure everything. And I’m going to walk through the structure today, give you guys a little bit more insight on what to expect inside the program.

And we’re also going to walk through level two of the program in the alumni group. That’s something I’ve never talked about on the podcast before. Just give you a full rundown and also transparently. This is really helpful for me because I have tons and tons and tons of conversations with people during enrollment periods and sometimes it would be really helpful if I could say, Hey, here’s a podcast that will walk you through the structure and like what to expect.

inside these different programs. And for the first time ever, because it is the 10th round of enrollment, we’re doing something different and something special. You can enroll in Level 1, which is the Health Mindset Coaching Certification. That’s the main program that I’m always talking about.  And, and, and, and Commit to Level 2, which is our advanced program for people who really, really want to make behavior change and mindset coaching a cornerstone of their coaching practices.

You want to be an expert in this stuff, Level 2 is where you need to be. And let me tell you the number of people that go through Level 1 and are like, I want more. I need more. I want to dive in further. Which is why we developed Level 2 in the first place. This wasn’t just a, a me thing. It was a need. It was people asking for more application, more strategy.

So for the first time ever, let me get to the point here, Casey. For the first time ever, you can bundle Level 1 and Level 2 together for a significant discount. And this works really well because how the Spring cohort is positioned, as far as like, length of time, You’ll essentially wrap up level one and then make your way into level two right after that, which means you basically get to spend an entire year with me.

Which, don’t you just want to do that part? Like, come on. No, but it’ll be so good and it’s great because your,  your knowledge and your skills that you just learned in level one will be really, really fresh. So you’ll go into level two right after that with that freshness available to you. Level two is only open once per year.

And we only have 40 seats available, so it’s a very small, very hands on program, and it only happens once per year. So being able to bundle this together and get a significant discount,  telling ya, I’m telling ya, I’m excited about this one. Alright, so let me walk you through a little bit what to expect.

My dog, Leti, is trying to make her way into the seat. Do you want to come over here? For those of you on YouTube, maybe you’ll get to meet her for a second, but she’s, I think she’s a little bit scared. Do you want to come here? 

Okay, just stay there. Just stay there. This is actually funny and it’s, it’s almost like she knows. All of the examples that I talk about inside HMCC when I’m using like a hypothetical client, they’re all named Leti. So, even when you’re going through your final case study at the end of HMCC, you’re speaking to Leti and her check in, you’re going through Leti’s check in.

So, um, Yeah, we’re all talking to Leti a lot. It’s like she knew. She’s like, Mom, you need to introduce me, because I’m a huge part of all this.  Anyway, anyway, for those of you who are listening and not watching on YouTube, that was probably really annoying, so I apologize. But for those of you on YouTube, you’re welcome, because she’s adorable.

But, okay, HMCC content structure, let’s talk about it.  Like I said, the biggest issue I had being in academia, being a researcher in the mindset space, in the health behavior change space, is that I was doing all of this work, and then also I was a coach, and I was like, why are coaches not getting access to this stuff?

Like, we’re publishing research, and no coaches are, like, sifting through academic journals to pull out, because number one, reading an empirical article is like a different language. It is not something health and fitness coaches are taught to, like, decipher, let alone  Translate into actual strategies in their coaching practices.

So that’s why, how HMCC was born, it’s how it’s structured. So we actually walk through four separate sections, and we start with talking about the science and research foundations, which I know you’re like, great, I’m just gonna like, go read a textbook. No, ma’am. That’s not what we do here. It’s, we have fun.

We make science fun, okay? But we’re walking through some of like the long standing theories and strategies and methods that we know based on research make a difference in behavior change. And then of course we’re talking all things motivation, self control, stress, habit formation, growth versus fixed mindset, communication strategies, marketing strategies.

Huh. I could go on and on and on, but how we have it set up, like I said, very proud of our success rate, how we have it set up is that you are getting helped along the way. We are making sure that you are retaining the content along the way. We’re also making sure that you are directly applying the information.

Along the way. So we have live discussion calls once per week. These calls are technically optional. We have students all of the time who go through the program and don’t attend the live calls. However, I would definitely encourage to come if you can’t come to watch the recordings because that’s where we talk about client cases.

We walk through application exercises. We really help you kind of solidify everything that you’re learning in those calls. And then everything else, like the meat of The course, all of the content, are pre recorded trainings from me, so you can kind of watch them on your own time from week to week. But we all kind of move through the program together, and that’s what I think makes everyone so successful.

So, that said, if you’re like, what if I can’t keep up? What if I fall behind? Don’t worry about it. A lot of people do. A lot of people fall behind a little bit, but then are able to catch up. Or sometimes people have to get a little bit of a head because they know they’re going to travel or something during the cohort.

No big deal. We also have built in catch up weeks, which we’ve added more of based on how everyone’s been doing in the program. We’ve gone through 10 rounds, guys. We’ve got 10 rounds of feedback from students to continue to make HMCC better and better and better. And so we’re putting in some extra buffer room to make sure that everyone’s caught up and on time.

We have a bunch of time at the end for you to catch up if you need it, but I don’t think you’re gonna need it. Like, I really don’t think so. Um, and that’s based on, again, over 700 students going through this program before. So I promise if you’re worried about time or worried about falling behind, I, I, I really don’t think you need to.

And if, if something does come up, we got you. We got you, okay?  Alright, so, with that said.  So Level 1, as we call it, because now we have a Level 2, then the Health Mindset Coaching Certification, the original program, has to be Level 1, right? So Level 1 will give you everything that you need to help your client stop self sabotage, stick to the plan, stick with you longer. 

But if you want to become an expert. and behavior change and really, really make this like a, a key feature of your coaching, then level two is where you need to be inside level two. This is like an apprenticeship type program. It’s very hands on. Like I said, we only take 40 students in these cohorts.

There’s lots of, we do lots of like breakout rooms and discussions in our live calls inside that program. And a lot of it has to do with leveraging what you learned in the level one. program and then applying it in a greater context. So what do I mean by that? We’re doing a lot of like diagnosing and assessing.

So literally the whole first section of Level 2 is how to diagnose and assess certain behavior change issues, we’ll call it, and then deciding how to use your Level 1 knowledge and skill set for that specific person. And then we get into some advanced strategies as well. So, like I said, that’s only ran one time per year, but what’s amazing about Level 2 is that if you go through Level 2, you get lifetime access to both Level 1 and Level 2.

It’s yours  forever. And like I said, we’re doing a bundle deal for 2025, for the spring of 2025. It’s the only time in 2025 that you’ll get access to a bundle deal because of the structure of when we’re doing it. Level 2 is run, it’s only once per year, so it’s like midway through the year, through the end, basically.

So, only chance to do this, and it’s the only time we’ve ever offered it before. So,  with that said, if you want to come out of 2025 as an expert in mindset and behavior change coaching for your clients, then We got a bundle deal for you, which I’m so excited about. And, and, and, and, oh my gosh, I almost forgot about this.

We are developing a directory.  This is something I’ve been talking about for a little bit, but it is happening for sure in 2025. Turns out it’s a little bit more complicated than we anticipated. But we have employers. And people who are looking for guest speakers for podcasts, they’re looking for guest trainers to come into their businesses, they’re looking to hire assistant coaches or hire people for their business, and they want those people to be health mindset certified.

So I have people in my DMs, people in my email going like, how do I find the people that went through your program? And I’m like, that’s a great question. So we are going to be able to answer that question very soon with the HMCC directory. So, At the end of the year, by the end of the year, hopefully by like halfway through the year, if we can figure all of this out,  you will be able to go to the HMCC website and search through all of the students who have completed the program both level one and level two ers.

And if you are a level two graduate, you’re a level two student, You will get priority, so people will see you first, because you’ve gone through both programs, so you have the most knowledge, and you are the best candidates, ultimately, for any of these opportunities. So, just something to keep in mind that is coming up that I’m really, really excited about for this year.

And, that said, if you don’t feel like you want to do an entire year of education and training on mindset and behavior change, and maybe Level 2 is a 2026 goal for you. That’s okay. That’s fine. That’s fine. I do encourage you to still join our alumni group. So let me talk about the alumni group here because this is also something I’ve never, I don’t think I’ve ever mentioned on the podcast before.

So the alumni group program is an opportunity for continuing education after you graduate from HMCC.  You have to have successfully completed the program to be part of the alumni group. I do a training every single month inside the alumni group. And for the first, like, we do a call. So the first, like, probably 30 minutes, I’m doing a mini training.

And that’s either some sort of, like, refresher or building upon the stuff that you already know, or I’m teaching you something entirely new. And then the last half of the call, we’re going over client cases. I’m answering questions. We’re helping each other out. It is such a lovely community inside the alumni group.

And being in the alumni group also gives you continued access to all of the course content, any updates that we have, you get to audit future cohorts. So for example, if you join us in the spring of 2025 in this enrollment, this week, doors close on Thursday.  If you join us now and then you complete. and you join the alumni group right after.

Then when we run the fall cohort of this year in 2025, you get to sit in on all of those calls and have audit access. You essentially can go through HMCC as many times as you want, as long as you’re in the alumni group. And something to note here too, is that we don’t require any recertification. When you go through HMCC and become a health mindset certified coach, you stay that way. 

forever.  We don’t require you to come back every two years and take some dumb multiple choice tests that you’re probably not even paying attention to and paying us like an additional 300. We don’t do that. So the alumni group is sort of in lieu of that because I still want to make sure that you still have access and you can have continuing education in these areas, which is really what those recertification things are supposed to be for, but I’m not sure how, how well they actually work, which is why I decided not to do it. 

Your first lesson here in psychology and behavior change is that autonomy is very important. Allowing people to make their own decisions is very important. If you force people into a recertification process and also make them pay for it, they’re probably, number one, not paying attention. They’re not getting, number two, not getting anything out of that recertification process because they’re feeling forced.

They don’t want to actually do it. So instead we have the alumni program. It’s optional. And it is very, very, very, very, very low cost. It’s an optional, low cost way for you to continue to receive more education, more support when it comes to mindset and behavior change with your clients, and get continued access, and get any updates to the program that we make.

So that’s what you can look forward to inside the alumni group if you decide to join us after you become a health mindset certified coach. Officially.  Whew. Okay. Wow. I feel like I just talked really fast and potentially like louder than I normally do. I’m like, my throat is like kind of hurting and I’ve not been talking for that long.

But if that tells you anything about how freaking excited I am about this new cohort, I’m feeling so good about this new round of students and also just like the energy of the 10th round  and being able to offer the bundle deal. Man,  life is so cool, what I get to do is so cool, I’m so grateful that you have given me a place to do what I am most passionate about and that together we are really, truly impacting the health and fitness coaching industry for the better. 

I can’t believe this is my job. Like, I really can’t. Okay, my friends, if you have any questions about HMCC, be it Level 1, Level 2, the alumni group, if you want to talk through things with me, like, please, please, please don’t hesitate to reach out.  But keep in mind, doors close on Thursday. And if you do not join us now, what is that, Thursday?

I need to make sure I get my days right. March 27th, 2025. If you don’t join us this time, we will not reopen doors again until later this year. You only have two chances every year to get certified. And It’s gonna stay that way. I don’t love the whole, like, come take the program at your own pace because people never finish it.

How many online courses or mini courses or things have you purchased that you’ve not actually finished?  If you’re asking me that question, it’s, it’s too many that I want to admit. So, there’s a reason we structure HMCC this way, and it’s all based on making sure that you’re the most successful. You will not leave this program without feeling fully confident in your capabilities to leverage everything that you’re learning. 

Okay.  I’m gonna stop talking now, because otherwise I’ll just keep talking in circles about how excited I am and how proud I am of this program and all the students who have gone through it, and I really hope to see you in there. So, again, any questions, any hesitations, any concerns, anything you have for me, please don’t,  don’t hesitate to reach out.

So we can chat, we can talk about your situation, and  I just ultimately want you to make the most confident decision for yourself. All right my friends, I’ll see you next time.  And that’s a wrap for today’s episode of Not Another Mindset Show. If you enjoyed today’s episode, don’t forget to hit that subscribe button so you get notified of the next one.

Because if you’re anything like me, if the episodes aren’t popping up for you automatically, You’ll keep forgetting to come back to the show, even if you really, really enjoyed it. So go ahead and hit that subscribe button and make it super easy for ya. And of course, if you want to see more episodes just like this one, I’d love for you to let me know by leaving a review.

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If you’re looking for more free resources or just want to connect, hang out, chat a little bit, come find me on Instagram. I’m coach Casey Joe over there. That is where I hang out the most in the land of social media.  All right, my friends, that is all I have for you this time. I so appreciate you being here and love to see you prioritizing your growth.

I’ll see you next time.